A lot has been said and written about creativity. There are many articles and posts covering so many aspects of it. From how inherent creativity is to the way our mind is designed, to how fast creativity deteriorates as we grow up. From how to build a culture of creativity, to how easy it is to demote innovation in a business organization. From posts with practical advice and tips, to in-depth books trying to crack down the mystery of being creative.

Here’s the hard and simple truth: reading about creativity will not help you be more creative. Just like reading about the bio-mechanics of taking part in a triathlon won’t improve your physical fitness.

Creativity must be practiced.
Creativity must be experienced.
Creativity must be a habit as natural as breathing.

Now, there are numerous resources out there listing quite a few generic ideas on how to practice creativity. Most of them repeat the same key principles, which are indeed useful, but turning them into a habit is not trivial — they are phrased as repetitive high-level activities.

If you are already familiar with seempli you know that with its numerous creative challenges and infinite variations, it is designed to create a habit — not a repetitive one, but rather a habit which always keeps you on the edge, challenges you, and helps you surprise yourself.

With Habit Zero we are taking seempli one step further. In addition to providing you with the ultimate creativity toolbox, I have decided to share my own personal creative journal — to open it for anyone to see what practicing creativity on a daily basis means and how it looks like.

It is not all glamorous. It is paved with things that can seem banal or just “not good enough”. And sometimes nothing really happens. That’s exactly why I am sharing it. The result of each exercise is not the point — doing the exercise and experiencing creativity is.

Every day I will post one creative challenge generated using seempli, my Insights (my creation when playing with the challenge), and some personal reflections on the process. These daily posts will be quite short because to benefit from them you will have to spend more time experiencing than reading.

I encourage you to spend no more than five minutes reading a post, and then to play with the creative challenge yourself throughout the day. You can even start your own creative journal with your Insights and reflections.

So, are you in for the ride? Let’s develop the habit that enables everything else — habit zero. Whatever you aim to achieve will follow!

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